Privacy Policy

1. Introduction

PAFARS COMPANY ("PAFARS", "we", "us", or "our") is a Pakistan-based provider of video wall solutions, SMD LED displays, digital touch kiosks, interactive screens, and audio-visual equipment. We respect your privacy and are committed to protecting the personal information you share with us. By using our website, mobile applications, or services (collectively, the "Services"), you agree to the practices described in this policy.

2. Information We Collect

2.1 Information you provide

• Contact details — name, email address, phone number, company, and project details you submit through forms or enquiries.
• Communications — messages, support requests, and feedback you send to us.

2.2 Information collected automatically

• Device information — device model, operating system version, unique device identifiers, and app version.
• Usage data — pages or screens viewed, features used, interactions, and timestamps.
• Log & diagnostic data — IP address, crash reports, and performance metrics used to maintain and improve the Services.

3. How We Use Your Information

We process your information only for the purposes described here and on the basis of your consent, our legitimate interests, or to fulfil a contract or legal obligation.

4. Sharing and Disclosure

We do not sell or rent your personal information. We may share information only in these limited circumstances:

• Service providers — trusted vendors (e.g., hosting, analytics, crash reporting) who process data on our behalf under confidentiality obligations.
• Legal requirements — when required to comply with applicable law, regulation, legal process, or enforceable governmental request.
• Business transfers — in connection with a merger, acquisition, or sale of assets, with notice to affected users.
• With your consent — for any other purpose disclosed to you at the time.

5. Application Permissions

Where our mobile applications request device permissions, each is used only for its stated feature and only after your consent:

• Network access — to load content and communicate with our servers.
• Camera / storage (if applicable) — only to capture or attach media you choose to share, such as site photos for a display installation enquiry.
• Notifications (if applicable) — to send updates you have opted into.

You can review or revoke permissions at any time through your device settings.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, to comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymise it.

7. Security

We implement appropriate technical and organisational measures to protect your information, including encryption in transit (TLS), access controls, and regular security reviews. No method of transmission or storage is completely secure, but we work continuously to safeguard your data.

8. Your Rights and Choices

• Access & portability — request a copy of the personal information we hold about you.
• Correction — ask us to correct inaccurate or incomplete data.
• Deletion — request deletion of your personal information ("right to be forgotten").
• Withdraw consent — opt out of communications or revoke permissions at any time.

To exercise any of these rights, contact us using the details in the Contact section. We will respond within a reasonable timeframe and in accordance with applicable law.

9. Children's Privacy

Our Services are intended for businesses and adults and are not directed to children under the age of 13 (or the minimum age required in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

10. Third-Party Services

Our Services may use third-party tools such as analytics and crash-reporting providers, which have their own privacy policies. Our website loads fonts and imagery from third-party content delivery networks. We encourage you to review the privacy practices of any third-party service you interact with. We do not control and are not responsible for the practices of these external parties.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will revise the "Last updated" date above and, where appropriate, provide additional notice within the Services. Your continued use after changes take effect constitutes acceptance of the revised policy.

12. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or your personal information, contact us at: